New in from No7 | Review

I have used No7 for around 6 years now, after transitioning from Collection, which was the first makeup brand I ever used. At 16 the world of makeup was very different to what it is nowadays – you either used high street like Rimmel, or splashed out on Mac.

In all honesty, I’d never really heard much about the brand until I began working for Boots, but I assumed it was more for women around the 40+ bracket like Clarins and the like. But the girls on the counter encouraged me to try it, and I have to say I was pleasantly surprised. Not only was I wrong about the age thing, I was amazed by the quality – it is just as fabulous as its upmarket competitors, but affordable.

And, as the brand was established back in the 1930s, survived production in the war, keeps up with its competitors and changing fashions, AND reaches out to women aged as young as 14 up to their 90s, why would you NOT use it?

Their quality, sleek packaging and constant desire to satisfy every woman’s needs, makes them top of my list. You may think I’m biased, however; I still use other brands such as Estee Lauder and Laura Mercier, but I always go back to No7. I trust my makeup to stay put and look just as great quality but at a sensible price.

Anyway, being that they’re always on the look out to be the leading brand, I decided to try their latest beauty creations. These include their own beauty blender, a lightweight foundation and powder that provides a flawless finish, and a 2 week treatment for your skin which claims to give you “brighter, healthier, more radiant looking skin in just 2 weeks.” Here’s what I thought…

1. No7 Flawless Finish Blending Sponge, £7

I absolutely love this sponge. It’s much smaller compared to competitors but I think this is its winning attribute as it’s really easy to hold and use. I used it to buff my primer into my skin first  (this has been met with weird responses but i swear it works better) and found that I got much more coverage and it went in places that are usually just brushed over when compared to applying primer with my fingers. I then brushed in my foundation and applied concealer, again using the sponge to buff it into my skin. I did the same to blend in my highlighter too. It feels really soft and blended in everything beautifully. I feel like I want a whole bowl of these on my dressing table!

This is a reasonable price at £7.

2. No7 Youthful Vitamin C Fresh Radiance Essence, £15/£19.50

When this first arrived I immediately thought  “that sounds complex, people won’t like that” because to use the essence, you have to follow 6 steps which are written inside the box. However when I did it, it was super easy and not any hassel. You take the lid off the liquid and replace it with the vitamin C lid. You then press the white button down quite firmly to release the vitamin, and shake well so it’s evenly combined. You then replace that lid with the dropper lid and you can start using it. You only need 3 droplets on your fingers to massage into your skin and then follow it up with your usual moisturiser.

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The essence is a 2 week treatment, however my immediate reaction to using it is that it smells really clean and fresh, and it makes your skin feel really soft on the first use. I’m going to stick with this one and post am update after the 2 weeks of use.

The online price states £15 however in store the pricing says £19.50 so I’m assuming it has an introductory offer on.

3. No7 Airbrush Away Sheer Foundation, £16.50

I usually use Stay Perfect or Beautifully Matte from No7 – I find they look quite natural, don’t feel heavy and give full coverage. To wear a sheer foundation seems horrible to me as I like to cover up my imperfections as much as possible. On the otherhand, I really want to be able to wear a lighter foundation when it comes to summer or if I’m just nipping out to the shop’s, but still get the coverage I need. This product promises to provide flawless skin with a barely-there look – sounds ideal, right?

Well actually, it is ideal. I was really sceptical when I squeezed some out of the tube – it has the texture of mousse and considering the package said light, it seemed quite dark. But as I buffed it into my skin with a brush, I enjoyed it and the colour is designed to blend to your skin tone, another awesome feature. I would say I used more than what I would of my usual foundations though. It feels very soft and velvety and does give that barely there look. It didn’t quite cover my spots the way I wanted but everywhere else looked lovely. I was worried about adding concealer to cover my blemishes but I simply buffed a small amount of Instant Radiance Concealer and both textures blended well together. You also don’t need powder as it has a matte finish.

It’s £16.50 and basically does as it says on the bottle.

4. No7 Airbrush Away Powder, £13.50

I think I tested this completely wrong. I had no idea the airbrush sheer foundation wouldn’t need powder so I used this on top and that’s when I realised the foundation was fine as it was. The results are probably different if you’re using a wet foundation as the powder is designed to mattify and set your makeup. All in all, it seems like a fine powder, and it has a more upmarket feel with the brand logo pressed into the powder.

It’s £13.50 and comes as a whole compact with a mirror inside but no sponge so you’ll need that or a brush too.


So, all in all, I’m quite pleased with all of these new products, I think I would buy all of them again, except maybe the powder as I prefer a loose powder. But generally, they are all as great quality as the rest of the brand and full fill the promises provided on the packaging – what else could you ask for?

I hope you enjoyed this post,it’s a bit different to what I normally do. If you have used any of the products, let me know what you think, and if you haven’t, I recommend you do ASAP! If you would like to read more posts like this one, let me know! Comment below or e-mail me at!

No7 Flawless Finish Blending Sponge 

No7 Youthful Vitamin C Fresh Radiance Essence 

No7 Airbrush Away Sheer Foundation 

No7 Airbrush Away Translucent Finishing Powder 
The views expressed in this post are entirely my own and are in no way sponsored or endorsed by Not or any associations.

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